Client:
Kingston Media Stream, subsidiary of Kingston Telecommunications.
Media:
CD-ROM.
Objective:
Objective: To create two unique products, a CD-Rom & a website that provide tools that enable digital application of the brand. The CD-Rom will serve two purposes:
1. To distribute to existing and potential customers
2. For the sales team to demonstrate to clients
Result1:
A sales tool CD-Rom showing products, services, & facilities, that allows the user to update the contant on the fly.
Using a text file external to the movie, the sales representative can add chapters, change text, and insert sub-topics, save the file and bingo, the presentation is changed.
Result 2:
An extranet for Kingston clients providing a user-friendly video asset management tool. Features include a unique video search engine, a broadcasting function, and powerful content and knowledge management tools.