Background

Started in 2010, I co-founded OpenIDEO.com with Tom Hulme and Haiyan Zhang. We wanted to take the way that IDEO has innovated for 40 years and put it online for everyone to take part in making a dent in big systemic challenges like women's health, sanitation, and climate change.

Co-founded and was CEO for this software business to extend IDEO's value beyond consulting. Doubled revenue and led the business to reach break-even. Responsibilities included board relations, public speaking, and growing the business.

Led a large transformation program to help Italian insurance giant Generali deliver against its innovation goals. IDEO and Generali had a three year relationship which resulted in multiple new service propositions, some of which have since gone to market, as well as an innovation capability in the form of a network spanning a central competency centre and regional companies.

Lars Hinrichs had a vision: to spark a movement of startups in Europe. But the ecosystem in Europe was very different to Silicon Valley – it required a different approach. IDEO was brought on board to design and build the organisation and its value proposition from scratch. I led the organisation design component, helping to figure out the recruitment model, staffing, competencies, and how internal values would support the external brand.

Design Improv uses a kit of instruction cards (suggesting improv games and techniques) and props (like Velcro shapes and mats) which aid the creation, testing and development of interaction design-related products and services. Originally developed as my master's thesis, it became a workshop format I ran for clients and design schools.

Collabolla takes the controls of a familiar 80s arcade game, PacMan, and divides them up between two players, forcing them to work together to complete the game. To make it more fun, players control PacMan using inflatable Space Hoppers. Created with Simone Pia and Jennifer Bove.